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The Smart Community Panel

The Smart Community Panel consists of key opinion formers from voluntary, community and charitable organisations and is the only standing panel that offers a statistically robust way of canvassing the views of local communities.

The National Panel members are drawn from across the UK and represent the nine Regional Development Agency regions, as well as Scotland, Wales and Northern Ireland. We also have a London Panel of 500 representatives drawn from the City, Docklands and neighbouring boroughs. Panel members are experts in a range of sectors.

The Panel is accessed regularly by telephone survey using a questionnaire that includes quantitative and qualitative questions. Clients can submit specific questions to the panel on any aspect of CR, community investment and corporate reputation, tailored to their interests. We can also provide tailored ways of accessing the panel, which might include discussion groups or interviews with a smaller, more focused group.