Corporate Citizenship

Should your brand be carbon neutral? Should it be making other social and environmental claims? Mainstream and niche ‘ethical’ brands are increasingly winning market share by connecting with causes that their consumers care about.

At the same time, there is also growing scepticism about companies from consumers, campaigning NGOs and the media. Brands risk being attacked for ‘irresponsible’ behaviour whether they are making claims or not.

Corporate Citizenship’s toolkit for Building Sustainable Brands helps you assess the risks and identify opportunities to grow your brands. By understanding in detail the economic, social and environmental impacts along your brand life-cycle - from field to fork or banker to borrower - you are equipped to manage and communicate effectively in an increasingly uncertain consumer world - whatever your desired positioning.

Our three-step approach can be tailor-made to meet your needs:

• Brand audit and gap analysis: mapping the footprint and building consensus among marketing, production and procurement managers about the need for action
• Mitigate risks and maximise opportunities: understanding who the key stakeholders are, identifying what opportunities exist and gathering the facts to substantiate claims
• Tell the story: communicating with specialist audiences and working with your marketing experts

Our experience includes work with global brands in sectors such as cosmetics, confectionary, beverages, banking and telecoms. From these, Corporate Citizenship has developed a range of tools and practical approaches – brand mapping workshops, audit assessments, risk-opportunity matrices, stakeholder mapping and impact measurement.