Vodafone Group Foundation
The Vodafone Group Foundation (VGF) was keen to understand how it could develop its identity and ensure it was maximising impact. We were commissioned to carry out a review, the objectives of which were:
- To understand where VGF is at the moment (profile, awareness, strengths and weaknesses, impacts)
- To make recommendations on where VGF should be
- To make recommendations on how to get there
We carried out a series of in-depth interviews with key stakeholders. This process was supported by desk based research to understand the marketplace, potential niches and opportunities. The findings and recommendation were then presented to the Board of Trustees. We were then commissioned to undertake a second phase which looked at the feasibility of the proposed flagship programme. We also ‘tested’ the proposition with a wider group of stakeholders and opinion formers.
From this process, VGF were able to understand both their perceived and actual position within the market place; the expectations that their stakeholders have of them, and also the opportunities available to them.
