Centrica
Centrica is a leading integrated energy company operating in the UK, North America and Western Europe, and increasingly sources gas further afield. It aims to maximise the growth potential of businesses outside the core UK residential energy business, and is also offering low carbon products and services to customers who want to manage their impact on climate change.
Centrica recently revised its Business Principles and wanted to re-launch them internally in such a way that they would become truly embedded in employee behaviour. We worked with them to design an e-learning programme that showed that the Principles should be used to underpin employees’ day-to-day decisions, and the importance of referring to the principles for guidance in any ethical dilemma.
For each of the eight principles, a set of what-if scenarios illustrate the difficult choices employees have to make. Depending on the choice made, a commentary is provided, to explain if the principles are not being followed, and what should be done. Available on-line and on CD-Rom, the package includes an introduction by the CEO, a quiz and helpline for more information.
The programme was rolled out in the UK initially and has since been extended to North America, accompanied by booklets, summary leaflets and a fun board-game for use during induction programmes.
